Federal Ministry

Another 25 percent are planning to use a factor of influence should not be underestimated on purchase decisions in E-commerce are now customer reviews customer reviews. Buyers of a product or service give their opinion about the items purchased with the product description in the online shop. Thus a potential buyer can find out quickly and easily about the respective object. But how many online retailers are currently offering this possibility of review? It wanted to find out the team of E-Commerce Guide and asked online therefore the E-commerce newsletter readers and visitors to the E-commerce-guide platform (www.ecommerce-leitfaden.de). 40% of online retailers therefore already offer this form of product evaluation.

A quarter of plans for evaluating their articles by their customers. Just under a fifth rejects this method, where 6% of them specify the fear of bad reviews as a reason. At 15%, the shop software supports any customer reviews. The chart shows the results in detail. On the Web site “www.ecommerce-leitfaden.de you can find regular short surveys in the field of E-Commerce, whose results among others in the E-commerce newsletter E-Commerce trends” to be released. The free newsletter reported in the two-week rhythm about current events around the issues of commerce and payment.

About the project of E-Commerce Guide”: for answers to the most important questions around to provide e-commerce, ibi research at the University of Regensburg has joined a consortium consisting of from nine leading solution providers and research and consulting Institute. Atrada, atriga cateno, ConCardis, creditPass, etracker, EURO-PRO, Hermes logistics group Germany, mpass, Saferpay and xt: Commerce bundle into this project its know-how and experience, to put together the most important information for online retailers and those who want to become, together with ibi research in easily understandable and concise form. More information: about ibi research: since 1993 the ibi research at the University of Regensburg GmbH forms a bridge between University and practice. The Institute conducts research and advises on issues around the topic of “financial services in the information society”. ibi research works on the fields of E-business, IT governance, Internet sales and business process management. At the same time, ibi research offers comprehensive consulting services for the implementation of research and project results. Since January 2009, research support of the E-Commerce competence centre is ibi in the framework of the network of e-commerce (NEG) funded by the Federal Ministry of Economics and technology (BMWi) Bavaria (www.ecommerce-ostbayern.de). More information: more images and press materials can be found under: press and medienbereich.