To meet this challenge is easier than many think, because often it is enough already for the customers with appreciation to meet and ideally to bring him a time to laugh. This certainly requires a certain sensibility, a portion of courage and a certain staying power, but if it’s authentic and comes from the heart, then be exactly reach customers in the heart these small gestures. The business consultant, author, coach, trainer and Fokusveranderer Marc Perl-Michel () a new perspective helps entrepreneurs to occupy and to recognize where hide unused potential for enthusiasm. He shows ways, how a process of enthusiasm can be called from the ground up in life and how a greenhouse climate is created for customer enthusiasm in the company, so that it is even easier in the future to inspire not only customers, but that they also become fans. Finally still remains the question, who benefits from this approach, and who can use them, so also his customers become fans. Closer inspection shows quickly that three parties will benefit from this strategy: customers, because they move in a more pleasant environment in which it’s fun, good and meaningful solutions to invest in money, that because they may be employees, independently and responsibly bring in a whole process and have more fun on the activity and ultimately benefits the whole company by a process which is oriented on customer enthusiasm, because customers who are ideally to the fan are loyal customers, voluntary advertising Ambassador and forgive even if something goes not so perfect.
So it’s summary for every company, no matter whether in trading, service, manufacturing or service a very good idea, customers to fans to make. As a general rule always: the customers who did well. But those fans who is invincible! Closer, a small example to illustrate the difference: many companies sell on price and wonder that you they may generate sales, but little profit. Already an unpredictable event often enough to trigger a crisis. Deploys a domino effect, leading almost always within 6 to 18 months to completely break down. That’s why it is always a good idea, just in time to ensure that customers become fans. With this strategy you can drive your competition even totally crazy, because: true fans are loyal, true fans do free advertising and real fans will forgive even if something goes wrong. In the future, it is therefore, not only the customer orientation in focus, but to put more value on customer enthusiasm. This is a challenge that is achievable with simple steps and easily for any company with customer contact and each business arm would be wise to give a high priority to this challenge.