Is 2011 the year of the nerds or comes a new trend? 2010 trends was fully the character of nerd. The celebrities in the United States have made it above and primarily with the ray-ban brand of sunglasses equipped themselves on the red carpet look let. Johnny Depp or even U.S. rapper legend Jay-Z gave Wayfarer brand themselves with their horn glasses like stuffy geek or geeks in public. The nerds have moved from the fringes of society suddenly fashionable focus and have triggered a new trend with their appearance. Suddenly, no glasses frame could more large and clunky enough. Thick, dark frames as they once at Horn glasses gang and give you were were the hit at the opticians.
Whole Web sites and blogs such as nerdbrillen.com at once engaged in the topic and thereby strengthened the trend even more. Now for 2011 a special question arises: will stop the trend and accompany the retro fashion over the next month and years or it was now with the nerds? The opinions are very mixed. Many expect out that it was now, but not the marketing and persuasion of major international brands of glasses underestimate. These companies don’t have a lot of money on this trend bet and want with security that now everything is over. Noble designers such as Tom Ford and Prada brought extra own nerd glasses collections on the market and will allow their marketing Flex muscles in television and in the print media. You can not evade this clenched hype on duration and by artificially increased sales, more and more people on the road with the flashy glasses are running around. Whether can be obtained in the long term so that is certainly debatable, but one may be sure: even 2011 is still strongly influenced by the retro trend be. John Jansen
