Menze + Cook and GRAZIA go on Germany tour get dressed and get the slogan for the eight-week GRAZIA tour, which leads through several German cities and in the Austrian capital of Vienna is famous. The large-scale foray is accompanied by photographers and stylists, who are looking after the contestant with the best Street style. Online due to support this action, we have designed a Web special and implemented, which will not only meet the distinctive appearance of GRAZIA, but also creates the appropriate attention. The German edition of the international fashion magazine GRAZIA, the weekly magazine for fashion, beauty and lifestyle, has been published since February 2010 in the KLAMBT media group. The special topics mix, coupled with the weekly appearance, ensured that the magazine has established itself within a very short time on the German market.

“With the Finder style tour GRAZIA breaks new ground: get dressed and get famous” is the motto of the eight-week tour through several cities of in Germany. To accompany this action accordingly, we have designed a Web special and realized, which corresponds to the distinctive appearance of GRAZIA. Already the home with the tour dates is a lovingly designed eye-catcher. For the microsite, we developed a voting mechanism, which shows a week the participants from the various cities in the overview and in detail. The data are collected and reflected the current position of each participating in the ranking.

The vote of the best styles available for seven days each are the visitors to the site, double voting are excluded by integrated safeguards. In the background, an easy to use CMS is working to quickly and easily edit the list of the participants and the dates. The email sending to all fashionistas runs automatically, because invariably every participant gets sent to her own cover of GRAZIA. The numerous awards of the sponsors can be seen, stands for the Hauptgewinnerin an exclusive trip to New York on the program. From the point of view of global networking, the integration of social networks was the logical consequence of an essential part of our commitment to interdisciplinary. Additional buzz provide an individualized fan page on Facebook, the largest social network in the world, and the constant announcements on Twitter.

We live in an economy of the recommendation. Sales increase no longer proportional to pressure from advertising, but with the quality of the reputation, of the value of Word of mouth and the number of sincere recommendations. Advertising, to make sure it is worth now mainly comes from the circle of the networked consumer. Search engines are the new world conscience. And purchase determinant is what tells your own network. Increasingly, not the own company Web site, but the search box of Google & co. is the starting point for a potential customer relationship and often at the same time the end.

Brands are worth just yet then something, if they have an active support potential friends, fans and endorsers. People increasingly watch what others like – and then follow the. This move more and more such multipliers in the focus, which act as a reference and opinion makers. Their judgment influenced the consumption of whole groups. For many first time hear what lead user, influencer’ and opinion leaders ‘ give of themselves.

You are the new super target for sales and marketing. You must be sought and found. If it then wins it as Ambassador, everything will be easy. Details can be found by clicking Rudy Giuliani or emailing the administrator. Indeed, most of us are before makers, most are for makers. It so happens that people based on those, that have the say. The new Tonangeber trust according to a current Nielsen study 88 percent of those surveyed on recommendations from people in Germany from their environment, 64 percent trust, know what to tell people on the Web but only 25 percent of advertising by vendors in the market. For Austria and the Switzerland, these numbers look by the way, very similar. Increasingly, the interference by third parties and always less expensive paid self promotinal of business are so purchase crucial. Even more: According to a study of Otto sending 54 percent of those interviewed due to online comments or product reviews not purchased then but a product that came for a purchase in question.

Companies from around the world give away about the world of promotional products and giveaways for many years your existing customers promotional, to say thank you for the work and to establish a more solid binding. In addition to the items such as pens and lighters you should use T shirt or sweater for the regular customers promotional, make reciprocate the appreciation of the business relationship. But which of these two products arrives at the customer better? Should you rather give a sweater or but a stylish T shirt? You can not answer this question and it always depends on several factors. For example, a sweater makes little sense in July at about 30 degrees in the shade and the recipient has little use for your promotional items. We recommend therefore the article according to the season. If you have a high-quality product as promotional material, the customer delighted will be pleased, provided you have paid attention to the proper season. A promotional can T shirt in the summer a very clever marketing gag be and when the T logo even includes shirt, which will make recipient even more passive additional advertising.

So this is the case, you should pay attention, fashionable products to distributed. A T shirt with eye-catching hippie colors like at the an or other very well arrive, however, this product has generally missed the current trend of the time and most customers are rather leave this product in the Cabinet or attract no more than at home. You should be always informed what is just in the trend. “What color is this year in”, which patterns, shapes and sizes. You should consider well these questions, before venturing out to buy a promotional T shirt. Exactly the same applies to sweaters. Here, too, one should always follow the current trend and give away not too fancy products. For sweaters, fashion changes almost every year.

In one year, sweaters with hoods are in and the next year there are Turtleneck Sweater again. Therefore, sweaters are not just the best product to the company name represent and use it as advertising. We recommend therefore T shirts as a simple, plain and not too flashy T shirt can be used every year. You should decide really shirt for a discreet T was but high-quality manufactured and processed. Either bring your logo over a large area on the T shirt or leave only a small logo print. It has proven itself to print the logo isn’t too big on the product, because many customers it’s otherwise too conspicuous and they then do not like to wear it in public. A small unobtrusive logo however is the ideal choice and your promotional items will be T shirt a downright resounding success for most customers. Of course you should create your uniform T shirts in various sizes, so that every customer gets a matching piece. You can connect also the S and XS sizes, that customers can give your promotional T shirts their children. Oliver Smith