Menze + Cook and GRAZIA go on Germany tour get dressed and get the slogan for the eight-week GRAZIA tour, which leads through several German cities and in the Austrian capital of Vienna is famous. The large-scale foray is accompanied by photographers and stylists, who are looking after the contestant with the best Street style. Online due to support this action, we have designed a Web special and implemented, which will not only meet the distinctive appearance of GRAZIA, but also creates the appropriate attention. The German edition of the international fashion magazine GRAZIA, the weekly magazine for fashion, beauty and lifestyle, has been published since February 2010 in the KLAMBT media group. The special topics mix, coupled with the weekly appearance, ensured that the magazine has established itself within a very short time on the German market.
“With the Finder style tour GRAZIA breaks new ground: get dressed and get famous” is the motto of the eight-week tour through several cities of in Germany. To accompany this action accordingly, we have designed a Web special and realized, which corresponds to the distinctive appearance of GRAZIA. Already the home with the tour dates is a lovingly designed eye-catcher. For the microsite, we developed a voting mechanism, which shows a week the participants from the various cities in the overview and in detail. The data are collected and reflected the current position of each participating in the ranking.
The vote of the best styles available for seven days each are the visitors to the site, double voting are excluded by integrated safeguards. In the background, an easy to use CMS is working to quickly and easily edit the list of the participants and the dates. The email sending to all fashionistas runs automatically, because invariably every participant gets sent to her own cover of GRAZIA. The numerous awards of the sponsors can be seen, stands for the Hauptgewinnerin an exclusive trip to New York on the program. From the point of view of global networking, the integration of social networks was the logical consequence of an essential part of our commitment to interdisciplinary. Additional buzz provide an individualized fan page on Facebook, the largest social network in the world, and the constant announcements on Twitter.