Website

It is clear that not all the pages of your site are the same. Some attract more visitors than others. Be attentive what web pages or sections are that receive the most attention from visitors will give us very valuable clues about how to orient our efforts in marketing on the web. To access this information we enter the control panel of our Google Analytics. In general, if we do not modify the settings default Analytics, you will find a section called General Vision of the contents at the bottom right. In the General Vision of content we can find many times have entered each of our pages and overall percentage of visits has been this page.

Now click on view report to display information in greater detail. At the bottom of the new screen that unfolds we find a section called primary content. Now we click on view throughout the report. We will then see a diagram of the site visits, and a table that shows us the amount of visits each page has had, the number of times that have entered unique visitors see that page, the average time that have remained in it, the percentage of rebounds, how many times this page was the output of our website and finally the income index page (if had this installed page of Google Adwords advertising). Average time on page, is an interesting fact to which we must pay attention. If the elapsed time is not much, it is an unmistakable signal about which content it has not sparked interest in users. While less time, less interest. In this way we should try to modify the design to Captivate user and that remains in it, at least long enough to reach the end point.

The percentage of rebounds also gives us the pattern of the success or failure of a page in particular. A page that I have 100% percentage of rebounds means that no user has lasted more than 30 seconds on it (sometimes without even get to finish the) load). With these data we can proceed to rethink our site web promotion efforts, because we quickly detect if a section that interests to us be seen regularly does not receive traffic flow we have. Learn about pages which receive greater flow of traffic and which retain more visitors, will give us a clear impression of what they really expect to find and most conform to our users. Other important data. If you liked this post and want to place it on your site, can do so smoothly, provided you cite as a source to 3 ways to protect your company from Google and multiply your