Marketing innovations can be developed specifically with a systematic process. The Zurcher Irniger Werbeagentur AG combines systematic idea of decision-making processes with the services of a classic full-service advertising agency Irniger idea Center. Customers of Irniger idea Center search for ideas for the name of a new product for a smart mechanism of the next mailing for a surprising product innovation or for any other question within the marketing mix. Brainstorming and communicative implementation from a single source In the frame of a one-day creative workshops, at’s of the client representative, external creative thinkers as well as customers of the principal part, collected a large number of ideas and fragments of the idea. In the course of the 1 up 4-week process the ideas be gradually reduced 20 Favorites on a selection of 10.
Then, the customer selects his favorite idea and starts the realization such as with Irniger Werbeagentur AG in Zurich. Strategic ideas no longer leaving the chance thanks to the Irniger Idea Center will in future product, advertising and distribution ideas, and innovative pricing models are no longer left to chance, but a systematic process, with the involvement of people from the most diverse spheres, specifically developed. Cooperation with know-how partner in the realization of the Irniger idea Center uses the Irniger Werbeagentur AG the cooperation with the Baker idea factory of yutongo (www.yutongo.ch). So comes the methodology expertise, as well as access to the online idea software used during the process from this. Learn more information about the Irniger idea Center and details about the idea process: text: Irniger idea Center, Sandro Morghen, 10.