The volume of international transactions, the tiny seeds are second in the world after the deal with the oil. The need for coffee produced the huge industry: its cultivation and promotion of consumer engaged in a cup huge number of people. Coffee-based economy, at least four dozen countries, the prosperity of large corporations and the pleasure of its consumption of vast numbers of people. To get a good coffee, you want to great mass of manual labor, and basically qualified. Otherwise, the queue for a cup of coffee this one will not stand. So, who mainly represent the consumer end result of work large numbers of people and the entire industry? Coffee shop! If you think, it is a modern coffee shop – it’s retailers, who buy roasted coffee beans and sells it to consumers at the price of 7r (that is how much goes into one cup of espresso) 2-3 times the purchase per kilogram. In the case of the coffee industry procurement company profits from the sale of green corn ten dollars from the bag (60kg), roasters – ten dollars per kilogram, coffee shops – more than a dollar cup.

But to make good deals, the seller must know the goods to the smallest nuances. Coffee – a champion for such nuances. Of two identical plants, but growing in different localities, there is a different taste of coffee. One and the same tree year after year does not have the same coffee taste. On the way a cup of coffee in many stages, and each one can make any variation in its taste, but with little professionalism and spoil. What is the coffee we drink depends on where it is grown and how to handle. In this well must understand every entrepreneur opening a coffee shop.

One of the reasons why I decided to take part in a MLM business was possible to be my own boss, have freedom of schedules, more free time and of course to achieve financial freedom. Another advantage (at least for my) have an MLM business is being able to work from my house, that is something that I’ve always wanted. In a traditional business you must have an initial capital to start to develop the activity, you have expenses for light, water, local, having a stock of products many times a vehicle to move us, etc. I already is what is all this that I already had an own business. On the other hand in a MLM business you don’t need a large investment to start, or have employees who pay your payroll, your safe etc. The best is here not there are boss, here the Chief ERES TU, so your decide how many hours work, decisions to take, you have much free time in short everything that many people dream of having. This type of business is fully compatible with your work and can spend one or two hours a day at the beginning with the aim of that in a reasonable time of medium or long term you can live only in your own MLM business.

Many people think that the Internet business are something easy or simple to perform and that in a short time great benefits, are obtained as he leaves to tell you that this is false. In principle this is a business and should be treated as such, what you earn is proportional to the work that you spend nothing more. If it is true that you can win lots of money, far more than in a conventional job but this requires time and effort. It is also useful to mention that the business model of Network Marketing is totally LEGAL in many countries including Spain, this is referred to in the law on management of trade retailer 7/1996. Another great advantage of the MLM is that it has no borders and you can develop the activity in any country in which the company has the relevant permissions. It is exciting to be able to work from your own home alone with your computer and be able to offer the product or service at national or international level. Well so far in this article, see you soon in the following.

Do not want to repeat again the old truth about how you call a ship, so it will float, but largely on how successful will be the name of the corporate newspaper depends on its success with the audience. Title corporate newspaper as a litmus test. It shows who the publication, what its content, is it worth to spend time reading it. So, a good name attracts the attention of the reader, is his interest – it's like seems to be saying: "Here, in this edition of the information that you seek, unsuccessfully – leaves the reader indifferent. Names of corporate newspapers are very diverse. Even a cursory acquaintance with the "internal" publications corporations suggests that a comprehensive study of the issue will take time. In this article we will talk about the main types of newspaper titles, give practical advice to help you choose a name for corporate media tell you about my own experience creating the name of the newspaper on a concrete example.

As practice shows, the most common have names that contain the name of the company or brand ("Aeroflot" "Gazprom", "Journal of RUSAL). Quite often you can find names, pointing to a specific product or service (Best Ceramics, Architect," "The Transporter"). Along with these common names, calls: mostly they are left with Soviet-era factory factory newspaper ("Forward", "For the potassium," "For bauxite," For the Orenburg gas, "" The Last height "). In the course of generic names, which are suitable for any publication, regardless of the subject ("Corporate Gazette "," Navigator "," Everyday companies, "Compass", "Forums"). But there is a custom-made, original title, which can not be confused with others. For example, "Designer" (Newspaper engineering company), "tin" (newspaper producer lids for canning), "Mars Attacks!" (Newspaper of the trading house and supermarket chains in Lugansk).

Name of corporate newspaper can solve specific marketing problems. For example – point to the geography distribution and ownership of the company to a particular industry (Montenegrin worker "," Chusovskoy Metallurgy, Seaman North ") – to emphasize the particular relevance to customers and partners (" Your gas station "," Your energopartner "), – informed about the composition of the readership ("Corporate Lawyer", "Journal of Accounting", "News of Success"). With regard to ways of creating a new name printed publication, then several of them. Thus, the name of the newspaper can pick: – own – relying on your taste and sense of the word – competition for the company (when, by a vote of the many options choose the one most attractive) – organized a focus group with Parties from among potential readers, – sought the services of experts in naming. Evaluating a new name, guided by the following criteria. The title should fully reflect the concept of corporate newspapers. That is consistent with the objectives of its establishment, the information content, the expectations of the readership. In addition, the name should be original and attractive, melodious and memorable, brief and concise, have meaning and logical conclusion to cause positive emotions. As a successful example, we give a name that journalists advertising and publishing company Mlm Print designed for corporate newspaper inter-union drivers of vehicles and workers. We call this edition, addressed professionals from the region who wish to work in the capital – "On the job – to Moscow." Corporate newspaper with such a name is successfully disseminated through local networks of kiosks in the Russian regions and cis countries. The target group can easily distinguish it among other publications on employment. Ensured the success of "saying" the name newspaper.